Story


Our story… from the beginning to now

Molo’s journey sprang out of curiosity and a drive to radically change the existing children’s fashion world, which was, in 2003, less than vibrant and colourful. Since its conception, Molo has seen its role as the brand that provides “favourites” for every child’s closet.                                                                                                             

Molo’s first collection, 2-8 years, sees the light of day in the spring of 2003 and is initially sold in Denmark, Sweden, Norway, Holland, and England. But the Molo customer isn’t satisfied because they want more: so the first Molo baby collection, 0-2 years, launches in 2005, and in 2009 the first separate outwear collection makes its debut. Since then, Molo has seen its product range grow to include boys’ and girls’ collections up to 16 years, as well as a swimwear collection. 

 

Our passion… children first

Molo isn’t a big design factory that treats children’s clothing as a secondary line. For us, kids come first, and our clothing reflects this passion.

 

Our philosophy… children’s design on children’s terms

We believe that children’s clothing has to be designed on children’s terms so they can express their creativity and personality through their clothes. We believe in clothing designed for real life, not just special occasions. Children need clothing that allows them to move freely, express themselves openly and fearlessly explore a world of delightful possibilities- not clothing that restricts their movements.

 

Our design… children’s fashion with a quirky charm 

Molo’s design feeds a child’s imagination with strong colours, fun prints, exciting shapes and bold combinations. At Molo, we are completely crazy about prints because we appreciate that they help give character to even the smallest personalities. A print is something any child can relate to and can easily fall in love with. This is why prints are so vital to Molo’s collections.

Our style is urban with funky, colourful designs that often have a humorous twist or are just quirky enough to get noticed- but never at the price of function and quality. Our design is a mix of fun, witty details and a cleaner, “raw” Scandinavian look. The clothes provide the necessary functional details that every child needs, and they stand up to even the most active kid’s life, wash after wash. Molo is Children’s fashion that’s heavy on the charm!

 

5 facts about Molo

Molo is headquartered in Copenhagen, Denmark
Molo has 11 concept shops with their own staff located in Denmark (Copenhagen, Lyngby, Odense and Aarhus), Sweden (Malmö and Stockholm), Norway (Oslo) and Hong Kong
Molo has its own sales offices and showrooms in England, Sweden, Norway, Finland, France, USA, Hong Kong and Benelux
Molo is sold in 30 countries all over the world, which means 600 leading speciality stores and department stores, including Harrods in London and Barneys in New York
Molo’s collection spans from age 0 to 16 years.

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