THE STORY OF MOLO

+ Molo launches its first collection for children aged 2-8. The colourful and quirky designs are instantly well-received. Big-name stores like Selfridges are among the first 50 to market Molo products.

+ Molo quickly expands and becomes available in stores in Sweden, Norway, the Netherlands, and the United Kingdom later in the year.

2005

+ Molo launches a baby collection for 0-2 year-olds, bringing colours and humour to the smallest sizes. The collection was a gift from the design team and a surprise to Molo's owners to celebrate their first child's arrival.

2008

+ Molo opens its first Shop-in-Shop store in Magasin du Nord in the heart of Copenhagen. This would be the first of many Shop-in-Shops across countries and cities to come. 

2009

+ The outerwear collection expands and now launches as a separate collection, including the beloved snowsuit styles Pyxis and Polaris, which are still in the collection today.

+ Molo also makes its way into stores in the Spanish market.

2010

+ The first swimwear collection launches and instantly becomes family-favourites for summer days at the beach or by the pool.

2011

+ The collection grows, and a selected part of the collection now becomes available up to size 164.

+ Molo opens its first shop in Copenhagen Airport.

2012

+ Molo opened its showroom in London to showcase the collections in a more intimate and personalised way to the UK market.

2013

+ Molo launched a webshop for Danish consumers to make shopping more accessible and convenient.

2014

+ Molo continues to grow and now opens a Shop-in-Shop in Alsterhaus, Hamburg.

+ Molo expands the webshop and now sells and ships products within the EU.

2015

+ Molo opens another showroom, this time in Paris, further solidifying the brand's international reach and appeal.

2016

+ More sizes are added to the collection, with size 176 now available, making Molo cover all ages from 0-16 years.

+ Molo started selling Oeko-Tex-certified garments to minimize the use of harmful chemicals in the collection.

2018

+ Molo expanded the Shop-in-Shop concept and now opens in the famous Galeries Lafayette in Paris and KaDeWe in Berlin.

2019

+ Molo collaborates with the iconic shoe brand Vans to create a capsule collection featuring classic and beloved Vans silhouettes and Molo's vibrant prints.

2020

+ Molo takes a significant step forward in its sustainability journey by becoming GOTS (Global Organic Textile Standard) Certified.

+ Molo opens a Shop-in-Shop in the Oberpollinger department store in Munich.

2021

+ Molo introduced recycled fibres in all swim- and outerwear collections, furthering the commitment to responsible manufacturing.

+ The same year, the German webshop launched in German-speaking countries.

+ Molo opens a new shop-in-shop in the Italian high-end department store La Rinascente in Catania.

2022

+ Molo moves to a new spacious headquarters in a creative neighbourhood in Copenhagen. The Molo warehouse also relocates to a brand-new, responsible facility with a DGNB gold certification.

+ Molo collaborates with Universal Studios to create a special Jurassic World: Dominion capsule collection, with photo-realistic prints from the movie and Universal Studios' image bank.

+ Molo opens a shop-in-shop in the Takashimaya department store in Singapore.

+ The webshop expanded once again and now opens to the US market, shipping directly to overseas consumers.

2023

+ Once again, Molo takes a big leap forward in responsibility by obtaining GRS (Global Recycled Standard) certification for the Swimwear collection.

+ Molo opens eight pop-up stores with La Rinascente across Italy, including Milano, Rome and Palermo.