Celebrating 20 colorful years
Take a trip down memorylane with us as we celebrate the milestones that have led us to where we are today. From a small office filled with boxes in a basement in Copenhagen to an international kidswear brand with the most amazing customers worldwide. Sure, we might not be able to pass for a teenager anymore, but we're still young at heart, with our sight firmly set on making kids of all ages look and feel their very best. So let's grab a slice of cake (or two!) and raise a glass to the awesome journey that has brought us to this point.






Molo launches its first collection for children aged 2-8. The colourful and quirky designs are instantly well-received. Big-name stores like Selfridges are among the first 50 to market Molo products.

Molo quickly expands and becomes available in stores in Sweden, Norway, the Netherlands, and the United Kingdom later in the year.




Molo launches a baby collection for 0-2 year-olds, bringing colours and humour to the smallest sizes. The collection was a gift from the design team and a surprise to Molo's owners to celebrate their first child's arrival.




Molo opens its first Shop-in-Shop store in Magasin du Nord in the heart of Copenhagen. This would be the first of many Shop-in-Shops across countries and cities to come. 




The outerwear collection expands and now launches as a separate collection, including the beloved snowsuit styles Pyxis and Polaris, which are still in the collection today.

Molo also makes its way into stores in the Spanish market.




The first swimwear collection launches and instantly becomes family-favourites for summer days at the beach or by the pool.




The collection grows, and a selected part of the collection now becomes available up to size 164.

Molo opens its first shop in Copenhagen Airport.




Molo opened its showroom in London to showcase the collections in a more intimate and personalised way to the UK market.




Molo launched a webshop for Danish consumers to make shopping more accessible and convenient.




Molo continues to grow and now opens a Shop-in-Shop in Alsterhaus, Hamburg.

Molo expands the webshop and now sells and ships products within the EU.




Molo opens another showroom, this time in Paris, further solidifying the brand's international reach and appeal.




More sizes are added to the collection, with size 176 now available, making Molo cover all ages from 0-16 years.

Molo started selling Oeko-Tex-certified garments to minimize the use of harmful chemicals in the collection.




Molo expanded the Shop-in-Shop concept and now opens in the famous Galeries Lafayette in Paris and KaDeWe in Berlin.




Molo collaborates with the iconic shoe brand Vans to create a capsule collection featuring classic and beloved Vans silhouettes and Molo's vibrant prints.




Molo takes a significant step forward in its sustainability journey by becoming GOTS (Global Organic Textile Standard) Certified.

Molo opens a Shop-in-Shop in the Oberpollinger department store in Munich.




Molo introduced recycled fibres in all swim- and outerwear collections, furthering the commitment to responsible manufacturing.

The same year, the German webshop launched in German-speaking countries.

Molo opens a new shop-in-shop in the Italian high-end department store La Rinascente in Catania.




Molo moves to a new spacious headquarters in a creative neighbourhood in Copenhagen. The Molo warehouse also relocates to a brand-new, responsible facility with a DGNB gold certification.

Molo collaborates with Universal Studios to create a special Jurassic World: Dominion capsule collection, with photo-realistic prints from the movie and Universal Studios' image bank.

Molo opens a shop-in-shop in the Takashimaya department store in Singapore.

The webshop expanded once again and now opens to the US market, shipping directly to overseas consumers.




Once again, Molo takes a big leap forward in responsibility by obtaining GRS (Global Recycled Standard) certification for the Swimwear collection.

Molo opens eight pop-up stores with La Rinascente across Italy, including Milano, Rome and Palermo.