THE STORY OF MOLO
+ Molo launches its first collection for children aged 2-8. The colourful and quirky designs are instantly well-received. Big-name stores like Selfridges are among the first 50 to market Molo products.
+ Molo quickly expands and becomes available in stores in Sweden, Norway, the Netherlands, and the United Kingdom later in the year.
+ Molo launches a baby collection for 0-2 year-olds, bringing colours and humour to the smallest sizes. The collection was a gift from the design team and a surprise to Molo's owners to celebrate their first child's arrival.
+ Molo opens its first Shop-in-Shop store in Magasin du Nord in the heart of Copenhagen. This would be the first of many Shop-in-Shops across countries and cities to come.
+ The outerwear collection expands and now launches as a separate collection, including the beloved snowsuit styles Pyxis and Polaris, which are still in the collection today.
+ Molo also makes its way into stores in the Spanish market.
+ The first swimwear collection launches and instantly becomes family-favourites for summer days at the beach or by the pool.
+ The collection grows, and a selected part of the collection now becomes available up to size 164.
+ Molo opens its first shop in Copenhagen Airport.
+ Molo opened its showroom in London to showcase the collections in a more intimate and personalised way to the UK market.
+ Molo launched a webshop for Danish consumers to make shopping more accessible and convenient.
+ Molo continues to grow and now opens a Shop-in-Shop in Alsterhaus, Hamburg.
+ Molo expands the webshop and now sells and ships products within the EU.
+ Molo opens another showroom, this time in Paris, further solidifying the brand's international reach and appeal.
+ More sizes are added to the collection, with size 176 now available, making Molo cover all ages from 0-16 years.
+ Molo started selling Oeko-Tex-certified garments to minimize the use of harmful chemicals in the collection.
+ Molo expanded the Shop-in-Shop concept and now opens in the famous Galeries Lafayette in Paris and KaDeWe in Berlin.
+ Molo collaborates with the iconic shoe brand Vans to create a capsule collection featuring classic and beloved Vans silhouettes and Molo's vibrant prints.
+ Molo takes a significant step forward in its sustainability journey by becoming GOTS (Global Organic Textile Standard) Certified.
+ Molo opens a Shop-in-Shop in the Oberpollinger department store in Munich.
+ Molo introduced recycled fibres in all swim- and outerwear collections, furthering the commitment to responsible manufacturing.
+ The same year, the German webshop launched in German-speaking countries.
+ Molo opens a new shop-in-shop in the Italian high-end department store La Rinascente in Catania.
+ Molo moves to a new spacious headquarters in a creative neighbourhood in Copenhagen. The Molo warehouse also relocates to a brand-new, responsible facility with a DGNB gold certification.
+ Molo collaborates with Universal Studios to create a special Jurassic World: Dominion capsule collection, with photo-realistic prints from the movie and Universal Studios' image bank.
+ Molo opens a shop-in-shop in the Takashimaya department store in Singapore.
+ The webshop expanded once again and now opens to the US market, shipping directly to overseas consumers.
+ Once again, Molo takes a big leap forward in responsibility by obtaining GRS (Global Recycled Standard) certification for the Swimwear collection.
+ Molo opens eight pop-up stores with La Rinascente across Italy, including Milano, Rome and Palermo.